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The Town of Braintree’s Annual 4th of July Event “Braintree Day” 

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The Town of Braintree’s Annual 4th of July Event “Braintree Day” 
Timeframe: 37 days
Highlights:
333% increase in the number of social media “check ins”
  1. 42% increase in the number of donations
  2. Increased Instagram following by 950%
  3. Increased Facebook following by 41%
  4. Increased Twitter following by 25%
  5. Compiled email database of 251 email subscribers looking to help Braintree Day efforts all located in one central location – Constant Contact.

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