The Town of Braintree’s Annual 4th of July Event “Braintree Day”
Timeframe: 37 days
333% increase in the number of social media “check ins”
- 42% increase in the number of donations
- Increased Instagram following by 950%
- Increased Facebook following by 41%
- Increased Twitter following by 25%
- Compiled email database of 251 email subscribers looking to help Braintree Day efforts all located in one central location – Constant Contact.