Lead Generation For Wedding Venue

Client

Raffael's at
South Shore Country Club

GOAL

Generate More Wedding Venue Inquiries

Services

Landing Page Creation & Email Design, Social Strategy

platforms used

WordPress, Constant Contact, Facebook

Stay focused and productive with a clean and clutter-free note space. The flexible ways to organize your notes: hashtags, nested notebooks, pinning notes to the top of the note list, etc

https://example.domain

The
Challenge

A brochure containing information about having a wedding was available for anyone to see on their website. However, there was no way for the venue to track who has downloaded the brochure. This prevents the venue from following up with incoming leads accordingly to answer any questions or schedule a tour.

Solution &
Result

Our approach was to remove the brochure on the website that any website visitor can instantly access. We then added a button that says “Download Wedding Package” that links to a landing page where the bride-to-be must enter their contact information to receive this instant download.

Over the course of 16 months, this change allowed Raffael’s to retain the contact information to follow up with over 979+ brides-to-be who download the wedding brochure.

Bride-to-be sees social media post or 3rd party website listing
Bride-to-be visits Raffael's website to get pricing information
Clicks on "Download Wedding Package" button
Bride-to-be enters email address
Bride-to-be receives email with venue brochure
Bride contact information saved in Constant Contact for Wedding Coordinator to follow up